ISO 20671-1:2021
p
ISO 20671-1:2021
81739

Status : Published

en
Format Language
std 1 63 PDF + ePub
std 2 63 Paper
  • CHF63
Convert Swiss francs (CHF) to your currency

Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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General information

  •  : Published
     : 2021-11
    : International Standard published [60.60]
  •  : 1
     : 12
  • ISO/TC 289
    03.140 
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