Reference number
ISO 20671:2019
ISO 20671:2019
Brand evaluation — Principles and fundamentals
Edition 1
2019-03
Withdrawn
ISO 20671:2019
68786
Withdrawn (Edition 1, 2019)

Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General information

  •  : Withdrawn
     : 2019-03
    : Withdrawal of International Standard [95.99]
  •  : 1
     : 12
  • ISO/TC 289
    03.140 
  • RSS updates

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