Reference number
ISO 20252:2019
International Standard
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Edition 3
2019-02
Read sample
ISO 20252:2019
73671
Published (Edition 3, 2019)

ISO 20252:2019

ISO 20252:2019
73671
Language
Format
CHF 194
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Abstract

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

General information

  •  : Published
     : 2019-02
    : International Standard to be revised [90.92]
  •  : 3
     : 66
  • ISO/TC 225
  • RSS updates

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