ISO 20671:2019
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ISO 20671:2019
68786

Abstract 

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.


General information 

  •  :  Withdrawn
     : 2019-03
  •  : 1
     : 12
  •  : ISO/TC 289 Brand evaluation
  •  :
    03.140 Patents. Intellectual property

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